7 best practices to optimize its e-commerce site

The biggest challenge for companies using e-commerce is how to convert visitors into customers. One of the best ways, assuming you provide products or services people are searching for, is to make sure that the people visiting your site can quickly find what they are and are able to finalize the buying process easy. Here are some recommended practices for optimizing your site.
Remember, you can go through a web agency to handle your SEO.

1 - Do not expect visitors

"Nothing doing leave a site faster than slow loading pages," says Ron Yates, ecommerce marketing specialist. Many studies have shown that a slower page load speed is lower conversion rates. Customers do not want to wait. Then try to optimize the loading time of your pages maximum.

2 - Understand how people read/ analyze information

"Put the important parts of each page in the upper left," said Daren Low, founder of Bitcatcha. "Visitors browse web pages by following the model of an 'F'. So draw their attention with a header/ title [strong] and create a layout accordingly.

3 - Facilitate research products

'Do the research on consumers to find out which categories are most important to them. Then create a logical organization of products and subcategories so that people can easily find what they need '' said Zondra Wilson, president of Blue Skin Care. Also, "if you can, prefer the color or size of variations on a single product page to reduce clutter and make the site easier to navigate."

4 - Simplify the product pages layout

"Keep an elegant and clean layout," explains Dimitrios Kourtesis CEO Goodvidio. "Put the essential elements: product code, price, description, color options/ size photos and video gallery [and summary evaluations/ link to the opinions] - first and use the rest of the page to give more details, such as comments, evaluations and shipping options. "

5 - Keep a simple and harmonious color pallet

"The colors are excellent for evoking emotions and provoke emphasis. However, the use of too many colors will decrease the impact you are trying to get, "says Matt Tomaziefski, graphic developer at Miles Technologies. "Try to limit your color variations to about three, and using gradients to make changes."

6 - Make sure the text is legible and large enough

A useful text 'help to sell more, but should be easy to read,' 'says Yates. "Make sure the text is large enough to be easy to read," at least 12 points for body size, 18 to 20 points for the headers - and make sure the text is legible on a tablet or smartphone. "Also make sure that your spacing is large enough," at least 1.2 points, so that there is enough white space between the lines.

7 - Use good quality informative pictures

"Use high quality product images that are attractive and give a potential customer an idea of ​​what it actually buys," said Travis Bennett, CEO of Studio Digita. "The more you give information (via photos and videos), the easier it is for a customer to say yes, I want to buy this product."

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