référencement naturel

Design goals before creating his website

1 - Determine the objective of its website

Before you start a website, you have to ask the question of what we want this site brings. it can have an informational purposes only as a business card, it can also help bring in new customers.
You should know that a site freshly posted online will not be immediately seen by thousands of people every day.

To increase the number of visitors must publish content regularly. In general, it takes a few months before the visitor traffic increases significantly.
way
However, there are paid methods (SEM) to post advertising on the internet. Your traffic will then increase instantly, but sink down against the day when you stop advertising online.
The listing fee may be a good strategy if the product you sell is quite specific and quickly pays. For small products, paid search is fast becoming a waste of money.

2 - What portion of the target population?

Depending on the age range of the target population or the social environment, it can print some different visual strategies to implement .
For example, a site aimed at seniores be more basic and go straight to the point.
It is also necessary that your content speaks to the public to whom it is intended.

3 - Analyze competing sites

A very important step before making a website is to analyze the competing websites. You can determine what works and instead what you do not want to play.
We must analyze the competing websites that are first on the search engines with the keywords you are targeting. Look at the texts they wrote, their editorial strategy, their reputation in the field ... Do not hesitate to get inspired!

4 - What color?

The budget is a very important thing in creating its website.
Large agencies charge you more , but your site will be at the top in 98% of cases. On the contrary autoentrepreneurs and freelancers charge you much cheaper but it's double or quits. 50% of cases, your site will likely be poorly done.
We can advise our partner
professional web design who will carry your site in the rules of art.
In both cases, your site will often poorly optimized for SEO because it is a constraint that is not visible to the naked eye (optimization images, page optimization, optimization of speed ...). You will have a beautiful site for visitors, but invisible to search engines.
There is a third solution Webgenie. With Webgenie, create yourself your website in a very simplistic. You can edit and adjust at any time. And this only to the cost of hosting your website. Also, your pages are automatically optimized for the creation of software.

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